Social Media Marketing

Q: Which platforms are best for Long Island businesses?

For most local businesses, Facebook and Instagram are the core platforms. TikTok and YouTube Shorts can accelerate trust with short-form video. LinkedIn is ideal for B2B and professional services. We recommend platforms based on your audience, offer, and how your customers buy in Nassau, Suffolk, and the NYC Metro area.

Q: How do you measure ROI from social media?

We track the metrics that matter: website clicks, calls, form submissions, bookings, and where applicable sales. We use UTMs, conversion events, and reporting that shows which content and campaigns contribute to leads—not just impressions.

Long Island Social Media Marketing Experts

Social Media Marketing That Drives Real Leads for Nassau & Suffolk County Businesses

Social platforms are where Long Island buyers validate trust—checking reviews, before/after photos, team credibility, and “what it’s like” to work with you. When your social presence is inconsistent or generic, you lose the sale before the prospect ever reaches your website.

For Nassau and Suffolk County businesses, social media isn’t about going viral—it’s about winning local attention and converting it into calls, appointments, and walk-ins. Your customers are on Instagram and Facebook every day, and they expect to see active, professional content that proves you’re legit.

We do social differently by focusing on measurable ROI. That means content built around offers, FAQs, proof, and local relevance—and tracking that connects your social activity to website actions, form submissions, calls, and booked appointments.

Clients typically see stronger engagement and website traffic within the first 2–4 weeks, and lead improvements within 6–10 weeks as we refine messaging, creative hooks, and conversion paths. The result is a consistent pipeline of warmer leads who already trust you.

Want a social media plan built for Long Island growth? Call (631) 406-5555 for a free social media marketing consultation.

30–120%

More Qualified Engagement

Strategic content pillars and local-first hooks typically drive higher-quality engagement (not just likes).

2.0x–5.5x

ROI With Paid + Organic

Blending organic content with targeted boosts often outperforms “posting only” approaches.

15+

Years Experience

Lead Marketing Strategies experience building campaigns for service and local businesses.

500+

Campaigns & Calendars Delivered

Hands-on experience producing consistent content systems that convert.

Our Social Media Marketing Services

From strategy to content to reporting, we build social media systems that keep your Long Island brand visible and turn attention into measurable business results.

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Social Strategy & Content Pillars

We create a content strategy based on what Long Island customers actually care about: proof, pricing expectations, FAQs, results, and trust. Every post has a purpose—awareness, engagement, or conversion.

🎬

Short-Form Video (Reels/Shorts/TikTok)

Short-form video is one of the fastest ways to build trust. We script hooks, edit clips, and create repeatable formats that showcase your team, work, and results for Nassau and Suffolk audiences.

✍️

Copywriting & Creative Production

We write scroll-stopping captions with strong CTAs and create branded visuals that look professional and consistent. Your feed becomes a sales asset—not a random collection of posts.

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Community Management & Reputation Support

Social is a conversation. We help you respond faster, manage DMs/comments with clear guidelines, and turn inquiries into appointments—without letting leads go cold.

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Local Campaigns, Events & Promotions

Running a seasonal offer, hiring push, or event in Long Island? We build focused campaigns with landing pages, CTAs, and tracking so you can measure results beyond reach.

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Paid Social Management & Retargeting

When you need faster results, we pair organic content with paid distribution—targeting Long Island audiences by location, interests, and intent. We also retarget website visitors to improve ROI.

Why Social Media Marketing Matters for Long Island Businesses

On Long Island, social media is often the “trust checkpoint” before a prospect calls. A strong strategy builds credibility, keeps you top-of-mind, and turns attention into leads you can measure.

1

Long Island Buyers Validate You on Social

Before they contact you, prospects check your content for proof, professionalism, and consistency. Active socials can be the difference between winning and losing the lead.

2

Stay Visible in a Crowded Local Market

Nassau and Suffolk are competitive. Social keeps your brand present between search moments, referrals, and repeat needs—so you’re remembered when it’s time to buy.

3

Build Trust Faster With Proof-Driven Content

Reviews, before/after, process videos, and team content reduce skepticism and shorten the decision cycle—especially for high-ticket local services.

4

Turn Engagement Into Leads With Conversion Paths

Likes don’t pay bills. We build CTAs, landing pages, and tracking so your social presence drives calls, forms, bookings, and store visits.

5

Better ROI When Organic and Paid Work Together

Organic builds credibility; paid distributes your best offers to the right Long Island audiences. Together, they typically lower CPL and increase lead quality.

DIY/Cheap vs Professional Social Media Marketing

Feature	❌ DIY/Template	✓ Professional
Strategy	Posting “when you have time” with no plan.	Content pillars + calendar aligned to Long Island buyer intent.
Creative Quality	Inconsistent visuals and off-brand templates.	Branded creative system (graphics, carousels, video formats).
Messaging	Generic captions with weak CTAs.	Conversion-focused copy tied to offers, FAQs, and proof.
Consistency	Missed weeks, uneven posting, no batching.	Reliable monthly schedule + efficient content production process.
Lead Handling	Slow replies; DMs fall through the cracks.	DM/comment response playbooks + lead handoff workflow.
Local Relevance	Content that could belong to any city.	Long Island-first content (Nassau/Suffolk/NYC Metro targeting cues).
Paid Amplification	Boost random posts without tracking.	Structured paid strategy (prospecting + retargeting) with CPL tracking.
Reporting & ROI	Vanity metrics only (likes, impressions).	Reporting tied to clicks, leads, calls, bookings, and CPL/CPA.

Our Process

Our Social Media Marketing Process

We run social like a performance channel: strategy first, consistent content creation, smart distribution, and reporting tied to measurable business outcomes.

1️⃣

Discovery, Audit & Goal Setting

We review your current social presence, competitors across Long Island, and your best revenue drivers. Then we set clear goals tied to leads, bookings, or sales—not just engagement.

2️⃣

Content Plan & Creative System

We build a repeatable content system that matches your brand: post templates, video formats, CTAs, and a monthly calendar that stays consistent without draining your team.

3️⃣

Publish, Engage & Distribute

We publish content consistently, support engagement practices, and distribute your best content strategically—organic, boosted, or full paid campaigns depending on goals.

4️⃣

Measure ROI & Optimize Monthly

We track performance and improve what works—testing creative hooks, offers, and CTAs to increase traffic and leads. You’ll see what content drives results and where to invest next.

Social Media Marketing By Industry

Industries We Serve with Social Media Marketing

We help Long Island businesses in high-competition markets build trust and convert social attention into real leads.

Professional Services

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Salons & Spas

Benefits

Benefits of Our Social Media Marketing

📍

Local Visibility That Builds Trust

Show up consistently for Nassau and Suffolk audiences with content that proves credibility and results.

🎯

More Leads, Not Just Likes

We design content and CTAs that drive calls, bookings, form fills, and store visits.

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Clear Strategy & Consistency

A reliable content calendar and repeatable creative system keeps your brand active without chaos.

🎥

High-Impact Short-Form Video

Reels/shorts that showcase your work, your team, and your proof—so prospects trust you faster.

📊

ROI Reporting You Can Understand

Transparent reporting tied to traffic, leads, and CPL/CPA—so you know what’s working.

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Faster Growth With Paid + Organic

Amplify your best content to the right Long Island audiences to accelerate results and lower CPL.

Investment

Transparent Pricing

We believe in upfront, honest pricing. No hidden fees or surprises - just results that justify every dollar invested.

Starting at

$850 - $6,500 /mo

Pricing depends on number of platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube Shorts), posting volume, content production (photo/video on-site), community management needs, ad spend management, and whether we’re supporting promos, events, hiring, or multi-location campaigns. Paid social ad spend is separate.

Social strategy + content pillars aligned to Long Island buyers
Monthly content calendar (posts, Reels/shorts, stories ideas)
Copywriting with local SEO signals + CTAs (calls, bookings, forms)
Creative production (templates, branded graphics, basic video edits)
Community management (comment/DM triage guidelines + response support)
Profile optimization (bio, highlights, links, services, local trust signals)
Monthly performance reporting (reach, engagement, clicks, leads, CPL)
Ongoing optimization (content testing, timing, hooks, offers, formats)

Get Custom Quote

FAQs

Social Media Marketing FAQs

Get answers to common questions about our Social Media Marketing services.

Social media marketing on Long Island typically ranges from $850 to $6,500 per month depending on platforms, posting volume, and production needs. Many Nassau and Suffolk County businesses invest $850–$1,750/month for 1–2 platforms with consistent posts and basic creative. A more growth-focused plan with short-form video, community support, and stronger conversion tracking often lands around $2,000–$4,000/month. For multi-location brands, higher posting volume, on-site photo/video, and paid social management, budgets can reach $4,000–$6,500/month. Paid ad spend (if used) is separate, and we’ll recommend a budget based on the ROI targets you want to hit.

You’ll usually see early momentum (more consistent reach and engagement) within 2–4 weeks. Measurable lead improvement typically appears in 6–10 weeks as content themes, creative hooks, and CTAs are tested and refined. If your sales cycle is longer (B2B, high-ticket services), ROI becomes clearer over 10–12+ weeks as attribution and lead quality data accumulates.

For most local businesses, Facebook and Instagram are the core platforms. TikTok and YouTube Shorts can accelerate trust with short-form video. LinkedIn is ideal for B2B and professional services. We recommend platforms based on your audience, offer, and how your customers buy in Nassau, Suffolk, and the NYC Metro area.

We can do both. Many clients provide raw photos/videos from job sites or the office, and we turn them into high-performing content. If you need help capturing content, we can provide on-site content day guidance and structured shot lists so your team can batch efficiently (and we can edit from there).

We track the metrics that matter: website clicks, calls, form submissions, bookings, and where applicable sales. We use UTMs, conversion events, and reporting that shows which content and campaigns contribute to leads—not just impressions.

Yes. Organic builds trust over time, but when you need faster lead volume we combine it with paid social (Meta ads) and retargeting. This puts your best offers in front of the right Long Island audiences and typically improves CPL and lead quality compared to cold outreach alone.

It depends on your goals and platforms, but many Long Island businesses perform well with 3–5 feed posts per week plus 1–3 short-form videos weekly. Consistency matters more than volume. We’ll recommend a cadence that your team can sustain and that supports measurable lead growth.

We can support community management with response guidelines, escalation rules, and lead handoff processes. Some clients prefer to respond internally, while we provide scripts and best practices. Either way, the goal is fast response times so leads don’t go cold.

Social Media Marketing for Long Island Businesses