Amazon Advertising

Amazon Advertising for Long Island Businesses

Q: How long does amazon advertising take to show results?

You can typically see early improvements within 2–4 weeks (better targeting, reduced waste, improved ACOS stability). Meaningful sales lift and more predictable performance often take 6–12 weeks as campaigns mature, rankings adjust, and we expand winning keywords/ASINs while improving conversion rate. New product launches may take longer depending on reviews, pricing, and category competition.

Q: What’s the difference between ACOS and TACoS?

ACOS measures ad spend as a percentage of ad-attributed sales. TACoS measures ad spend as a percentage of total sales (ads + organic). TACoS is often the better “big picture” metric because it shows whether ads are supporting overall growth and organic ranking—not just paid sales.

Amazon is where buyers go with their credit card already out—so the right ad strategy can turn a great product into predictable revenue. Long Island Web Design (a Lead Marketing Strategies company) manages Amazon Ads with a profit-first approach: tighter targeting, smarter bidding, and continuous optimization tied to TACoS, ACOS, and real margin. If you sell from Nassau or Suffolk (or ship nationwide), we help you win more shelf space and grow sales without wasting spend.

Starting at $950/mo - $7,500/mo

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Long Island Amazon Advertising Experts

Amazon Advertising That Prioritizes Profit, Not Just Spend

On Amazon, visibility is bought—and every click is a business decision. In competitive categories, Sponsored Ads can be the difference between page-one sales and products that never get discovered, especially when competitors are aggressively bidding on the same terms.

For Long Island brands and businesses—whether you’re a Nassau startup launching a new product or a Suffolk manufacturer expanding nationwide—Amazon advertising gives you a direct path to ready-to-buy shoppers. The key is aligning spend with margin so growth doesn’t come at the cost of profitability.

We manage Amazon Ads with an ROI-first mindset: tight campaign structure, keyword/ASIN targeting, and bid optimization based on ACOS, TACoS, conversion rate, and net profit. We don’t chase vanity metrics—we focus on profitable scale and repeatable performance.

Clients typically see early performance improvements in 2–4 weeks (waste reduction, better targeting, stronger conversion signals) and more meaningful sales lift in 6–12 weeks as campaigns mature, rankings stabilize, and we scale winners responsibly.

Call (631) 343-9677 for a free Amazon Ads audit and a transparent plan to grow sales with measurable ROI.

15–35%

Lower ACOS

2.5x

ROAS Target

15+

Years Experience

500+

Keywords/ASINs Managed

Our Amazon Advertising Services

We manage end-to-end Amazon ad performance—from research and structure to optimization and reporting—built to improve profitability and grow sales.

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Amazon Ads Audit & Strategy

We start by finding what’s working, what’s wasting budget, and where growth is being blocked. Then we map a clear plan to improve ACOS/TACoS, ranking, and sales volume.

ACOS/TACoS + margin alignment review
Campaign structure + targeting analysis
Search term waste and negative strategy
Category/competitor opportunity map

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Profit-First Bid & Budget Optimization

We optimize bids based on profitability—not just ROAS. That means controlling spend by SKU, seasonality, and margin so growth stays healthy.

Bid rules tied to ACOS/TACoS thresholds
Budget pacing + scaling framework
Placement optimizations (Top of Search, Product Pages)
Inventory-aware strategy to prevent stockout waste

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Conversion Rate Support (Listing Optimization Guidance)

Ads can’t fix a weak listing. We identify the conversion blockers—images, pricing, bullets, A+ content—and provide actionable recommendations that improve performance.

Listing audit: title, bullets, images, A+
Keyword indexing guidance for organic lift
Offer positioning (price, coupons, promos)
Review strategy best-practice guidance (policy-safe)

Why Amazon Advertising Matters for Long Island Businesses

For Long Island brands selling on Amazon, advertising is often the fastest way to gain visibility, protect your listings, and grow revenue—especially when campaigns are managed with profitability and conversion rate in mind.

Amazon Shoppers Have High Purchase Intent

Unlike many platforms, Amazon users are typically searching to buy. Strong Sponsored Ads put your product in front of ready-to-purchase customers and can accelerate sales immediately.

Protect Your Listings From Competitors

Competitors can bid on your branded terms and your product pages. Defensive Sponsored Brands and Sponsored Display strategies help you hold your shelf space and protect revenue.

Rank Growth Requires Smart Spend

If you’re launching or expanding in a competitive category, ads help drive velocity signals that support organic ranking. The key is balancing growth with ACOS/TACoS so you don’t scale unprofitably.

Profit Is the Real KPI

Clicks and ROAS aren’t enough. We optimize around ACOS, TACoS, conversion rate, and margin so your Long Island business grows sales without sacrificing profitability.

Data-Driven Optimization Beats Guesswork

Amazon’s search term and placement data reveals exactly what converts. With weekly analysis, we cut waste, expand winners, and scale with control.

DIY/Cheap vs Professional Amazon Advertising

Feature	❌ DIY/Template	✓ Professional
Campaign Structure	One campaign for everything; limited control and messy data.	Segmented campaigns by SKU, match type, and intent for clean optimization.
Keyword Strategy	Random keywords; misses high-intent and wastes spend.	Keyword + ASIN research built around conversion and profitability.
Negative Harvesting	Little to none; budget leaks on irrelevant searches.	Weekly search term analysis + negatives to reduce wasted clicks.
Bidding Decisions	Guesswork; overbids in competitive terms.	Bid optimization tied to ACOS/TACoS thresholds and margin goals.
Brand Defense	Competitors take your branded traffic.	Sponsored Brands + Display defense to protect brand and listings.
Scaling	Spend increases without profit clarity.	Controlled scaling framework focused on profitable growth.
Conversion Rate	Ads run to weak listings; low conversion hurts results.	Listing optimization guidance to lift CVR and improve ad efficiency.
Reporting	Basic metrics without context.	ACOS/TACoS, sales lift, and actionable next-step roadmap.

Our Process

Our Amazon Advertising Process

We follow a proven Amazon Ads methodology designed to reduce waste fast, improve profitability, and scale what converts.

1️⃣

Audit, Margin Review & KPI Setup

We analyze your account structure, search terms, and SKU performance, then align KPIs to your margins and goals—profitability, rank growth, or both. We establish benchmarks for ACOS, TACoS, and conversion rate.

Account audit + quick-win list
Margin/KPI targets (ACOS/TACoS thresholds)
Product and category opportunity map

2️⃣

Research & Campaign Build/Rebuild

We perform keyword and competitor ASIN research, then build a clean campaign structure that supports testing and control. This includes match-type segmentation, targeting layers, and budget allocation by priority SKUs.

Keyword + ASIN targeting plan
Campaign build (SP/SB/SD as appropriate)
Initial negatives and placement strategy

3️⃣

Optimization & Waste Reduction

Weekly, we harvest search terms, add negatives, adjust bids, and reallocate budget to the best performers. We also monitor conversion signals and listing friction that may be inflating ACOS.

Search term report + negative harvest updates
Bid/placement adjustments + budget pacing
Conversion improvement recommendations

4️⃣

Scale Winners & Report Profit Metrics

Once we identify profitable pockets, we scale budgets carefully, expand into new keywords/ASINs, and improve brand defense. Reporting stays focused on profitability and the actions driving results.

Monthly reporting: ACOS/TACoS/ROAS + sales lift
Scaling roadmap + expansion targets
Quarterly strategy refresh for seasonality and growth

Amazon Advertising By Industry

Industries We Serve with Amazon Advertising

We support Long Island businesses selling products online, including brands expanding from local roots into national Amazon growth.

Professional Services

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Salons & Spas

View All Industries We Serve

Benefits

Benefits of Our Amazon Advertising

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Profit-Focused Optimization

We manage to margin using ACOS/TACoS and conversion rate—so growth stays profitable.

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Smarter Targeting, Less Waste

Keyword + ASIN research and negative harvesting cut irrelevant clicks and improve efficiency.

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More Sales From High-Intent Shoppers

Amazon buyers are ready to purchase; we position you where they convert.

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Brand & Listing Defense

Protect branded terms and product pages so competitors don’t siphon your revenue.

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Conversion Rate Lift

We identify listing friction and provide clear recommendations to improve conversion and ad performance.

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Clear Reporting You Can Act On

Know what changed, what improved, and what to do next—grounded in measurable metrics.

Investment

Transparent Pricing

We believe in upfront, honest pricing. No hidden fees or surprises - just results that justify every dollar invested.

Starting at

$950 - $7,500 /mo

Pricing depends on monthly ad spend, SKU count/variation complexity, category competition, goals (rank growth vs profitability), creative needs, and whether you require listing improvements (images/A+), Storefront work, or DSP support. Management fees do not include ad spend; ad budget is paid directly to Amazon.

Amazon Ads account audit + growth plan (Sponsored Products, Brands, Display)
Campaign structure build or rebuild (segmented by match type, intent, and SKU)
Keyword + ASIN research (competitor targeting and opportunity mapping)
Bid strategy + budget pacing tied to ACOS/TACoS and margin goals
Negative keyword/ASIN harvesting to cut wasted spend
Conversion-rate support recommendations (listing, images, A+ content, pricing)
Weekly optimization + search term analysis + testing roadmap
Monthly reporting (ACOS, TACoS, ROAS, sales lift, and next-step plan)

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FAQs

Amazon Advertising FAQs

Get answers to common questions about our Amazon Advertising services.

Amazon ad management for Long Island businesses typically ranges from $950 to $7,500 per month, depending on ad spend, SKU count, and category competition. For a small catalog (1–5 SKUs) with modest spend, most brands fall in the $950–$1,850/month range. Growing catalogs or higher competition often require $2,000–$4,500/month for weekly optimization, testing, and expansion. Larger catalogs (20+ SKUs), aggressive scaling, or multi-campaign strategies (Sponsored Products + Brands + Display) commonly land in the $4,500–$7,500/month range. Ad spend is separate and paid directly to Amazon; many brands start with $2,000–$10,000/month in ad spend depending on margin and growth goals.

You can typically see early improvements within 2–4 weeks (better targeting, reduced waste, improved ACOS stability). Meaningful sales lift and more predictable performance often take 6–12 weeks as campaigns mature, rankings adjust, and we expand winning keywords/ASINs while improving conversion rate. New product launches may take longer depending on reviews, pricing, and category competition.

ACOS measures ad spend as a percentage of ad-attributed sales. TACoS measures ad spend as a percentage of total sales (ads + organic). TACoS is often the better “big picture” metric because it shows whether ads are supporting overall growth and organic ranking—not just paid sales.

Yes. We recommend the right mix based on your catalog, brand status, budget, and goals. Many Long Island brands start with Sponsored Products, then add Sponsored Brands and Sponsored Display for brand defense, scale, and remarketing.

We provide conversion-focused listing recommendations (titles, bullets, images, A+ content, pricing strategy) because ads perform best when listings convert well. If you need full creative production, we can scope that as an add-on.

We run weekly search term analysis, add negative keywords/ASINs, and segment match types so the algorithm doesn’t “drift” into irrelevant traffic. This is one of the fastest ways to improve efficiency and stabilize ACOS.

It depends on margin, competition, and stage. Many Long Island brands choose a blended strategy: protect profitability on core terms while allocating controlled budget to ranking growth for strategic keywords. We’ll recommend targets based on your margins and inventory.

We report on ad spend, ad sales, ACOS, TACoS, ROAS, conversion rate trends, top search terms, wasted spend reductions, and a clear next-step plan. You’ll understand what changed, why it changed, and how we’re improving results.