Frequently Asked Questions

Long Island Web Design offers comprehensive digital marketing services including:

• Website Design & Development – Custom, responsive websites built to convert visitors into customers
• Search Engine Optimization (SEO) – On-page, off-page, technical SEO, and local SEO to help you rank #1 on Google
• Pay-Per-Click Advertising (PPC) – Google Ads, Facebook Ads, and targeted advertising campaigns
• Social Media Marketing – Strategy, content creation, and community management
• Content Marketing – Blog writing, copywriting, and content strategy
• Email Marketing – Campaign design, automation, and list management
• Reputation Management – Review generation, monitoring, and response management

As a division of Lead Marketing Strategies, we have access to enterprise-level tools and a team of 50+ specialists across all digital marketing disciplines.

We're headquartered in Commack, NY, in the heart of Long Island. We serve businesses throughout Nassau County, Suffolk County, and the greater New York metropolitan area.

Our office address is:

We're happy to meet with clients in person, or we can work together remotely via video calls—whatever works best for you.

Long Island Web Design has been serving Long Island businesses since 2012—that's over 14 years of experience in web design and digital marketing.

During that time, we've:

• Served 500+ clients across Long Island
• Completed 1,200+ projects
• Maintained a 4.9-star rating with 12+ reviews

We've seen the digital landscape evolve dramatically over the years, and we've continuously adapted our strategies to stay ahead of the curve.

We work with businesses across many industries, but we have particularly deep expertise in:

• Medical & Healthcare – Doctors, dentists, chiropractors, veterinarians, medical practices
• Legal Services – Law firms, attorneys, legal practices
• Home Services & Contractors – HVAC, plumbing, electrical, roofing, landscaping
• Restaurants & Hospitality – Restaurants, cafes, catering, hotels
• Real Estate – Agents, brokers, property management
• Professional Services – Accountants, financial advisors, consultants
• Retail & E-commerce – Online stores, local retail businesses
• Automotive – Dealerships, auto repair, detailing

Each industry has unique challenges and opportunities. We tailor our strategies to your specific market and competition.

Website costs vary based on complexity, features, and your specific business needs. Here's a general range:

Every project is different. Contact us for a free quote tailored to your specific requirements.

SEO is an ongoing investment that builds value over time. Our monthly SEO packages typically range from:

• Local SEO (Small Business): $750 - $1,500/month
• Regional SEO (Multiple Locations): $1,500 - $3,000/month
• Competitive SEO (High-value keywords): $3,000 - $5,000+/month

The right investment level depends on your competition, target keywords, and business goals. We'll analyze your market and recommend a strategy that makes sense for your budget and growth objectives.

Important: Beware of agencies promising top rankings for $299/month—quality SEO requires significant expertise and effort. If it sounds too good to be true, it usually is.

Yes! We understand that a website is a significant investment, especially for small businesses. We offer flexible payment options:

• Standard Payment: 50% deposit, 50% on completion
• Three-Payment Plan: 40% deposit, 30% at midpoint, 30% on completion
• Monthly Payment Plans: Available for qualified projects (6-12 month terms)

For ongoing services like SEO and marketing, we bill monthly with no long-term contracts required (though clients who commit to longer terms often receive discounted rates).

Every website we build includes:

• Custom, mobile-responsive design (not templates)
• SEO-friendly architecture and on-page optimization
• Fast loading speeds (optimized for Core Web Vitals)
• SSL certificate (HTTPS security)
• Contact forms with spam protection
• Google Analytics and Search Console setup
• Basic training on how to update your site
• 30 days of post-launch support

Additional features like e-commerce, booking systems, membership areas, and custom integrations are available and priced based on complexity.

No long-term contracts are required for our ongoing services. We believe in earning your business every month through results, not locking you into agreements.

That said, SEO and digital marketing are long-term strategies. It typically takes 3-6 months to see significant results, so we recommend committing to at least 6 months to give our strategies time to work. Clients who commit to annual agreements receive discounted rates.

For website projects, we do require a signed proposal/agreement before beginning work, but this simply outlines the project scope and payment terms—it's not a long-term commitment.

Timeline depends on project complexity, but here are typical timeframes:

• Basic Business Website: 2-4 weeks
• Professional Website: 4-8 weeks
• Complex/Custom Website: 8-12+ weeks
• E-commerce Website: 6-12 weeks

The biggest factor in timeline is often client feedback speed. Projects move fastest when clients can provide content, feedback, and approvals promptly.

Need something faster? We offer rush delivery for an additional fee when our schedule allows.

Our proven process ensures great results:

1. Discovery & Strategy (Week 1) – We learn about your business, goals, competition, and target audience
2. Sitemap & Wireframes (Week 1-2) – We plan the site structure and page layouts
3. Design Concepts (Week 2-3) – We create visual designs for your approval
4. Development (Week 3-6) – We build the site with all functionality
5. Content Integration (Week 5-7) – We add your content, images, and copy
6. Testing & QA (Week 7-8) – We test everything on all devices and browsers
7. Launch (Week 8) – We deploy your site and handle technical setup
8. Post-Launch Support (30 days) – We fix any issues and answer questions

You'll have a dedicated project manager and regular check-ins throughout the process.

SEO is a long-term strategy, not an overnight solution. Here's a realistic timeline:

• Month 1-2: Technical fixes, on-page optimization, strategy development
• Month 2-3: Content creation, link building begins, initial ranking movements
• Month 3-6: Noticeable ranking improvements, increased organic traffic
• Month 6-12: Significant results, ROI becomes clear
• Year 2+: Compounding returns as authority builds

Factors that affect timeline include:

• Your current website's authority and history
• Competition level for your target keywords
• Your geographic market (local vs. national)
• Budget and scope of the SEO campaign

Warning: Anyone promising instant results or guaranteed #1 rankings is either lying or using tactics that will get your site penalized.

To kick off a website project, we typically need:

• Business information – Logo (vector format preferred), brand colors, company description
• Content – Text for pages, or we can write it for you (additional fee)
• Images – Professional photos of your team, location, work (or we can source stock images)
• Competitors – 3-5 competitor websites you'd like us to analyze
• Inspiration – Websites you like (doesn't have to be in your industry)
• Access credentials – Domain registrar, hosting, existing website (if applicable)

Don't have everything ready? That's okay—we can start the design process while you gather content. We also offer professional copywriting and photography services.

We primarily build on WordPress, which powers over 40% of all websites on the internet. WordPress offers:

• Easy content management – you can update your own site
• Thousands of plugins for any functionality you need
• SEO-friendly architecture out of the box
• Strong security when properly maintained
• Ownership – you own your site, not locked into proprietary systems

For e-commerce, we work with WooCommerce (WordPress) or Shopify depending on your needs.

We can also build on other platforms (Webflow, custom PHP, React) if your project requires it.

Absolutely—mobile-first design is non-negotiable.

Over 60% of web traffic now comes from mobile devices, and Google uses mobile-first indexing. Every website we build is:

• Fully responsive across all screen sizes
• Touch-optimized for easy navigation
• Fast-loading on mobile networks
• Tested on real devices (not just emulators)

We test on iPhones, Android devices, tablets, and desktops to ensure a perfect experience everywhere.

Yes, we offer managed WordPress hosting optimized for speed, security, and reliability. Our hosting includes:

• Fast SSD servers with LiteSpeed caching
• Free SSL certificate (HTTPS)
• Daily automated backups
• Malware scanning and security monitoring
• WordPress and plugin updates
• 99.9% uptime guarantee
• Technical support from our team

Pricing starts at $50/month for most small business websites.

Already have hosting? We can work with your existing provider—we just need access credentials.

Yes! We build every website with an easy-to-use content management system (WordPress) so you can:

• Add and edit pages and blog posts
• Update text and images
• Add new team members or portfolio items
• Manage contact form submissions
• View basic analytics

We provide training on how to use your website, including video tutorials you can reference later.

Of course, if you'd rather not deal with updates, we offer monthly maintenance packages where we handle everything for you.

Security is built into everything we do:

• SSL Certificate – Every site gets HTTPS encryption
• Secure Hosting – Enterprise-grade servers with firewalls
• Regular Updates – WordPress core and plugins kept current
• Strong Passwords – Enforced password policies for admin accounts
• Limited Access – Users only get permissions they need
• Malware Scanning – Automated daily scans for threats
• Backup Systems – Daily backups so we can restore if needed
• Login Protection – Brute force attack prevention

For clients on our maintenance plans, we actively monitor and maintain security. For others, we provide security best practices documentation.

SEO (Search Engine Optimization) is the practice of improving your website to rank higher in Google and other search engines for relevant keywords.

Why does it matter?

• 93% of online experiences begin with a search engine
• 75% of users never scroll past the first page of results
• The #1 position gets 10x more clicks than #10
• SEO traffic is free (unlike paid ads)
• SEO builds long-term value that compounds over time

If potential customers are searching for your services on Google—and they are—you need SEO to be found.

No—and neither can anyone else.

Any agency that guarantees specific rankings is either lying or planning to use black-hat tactics that will eventually get your site penalized.

Here's what we CAN promise:

• We follow Google's guidelines and best practices
• We've helped hundreds of clients achieve top rankings
• We provide transparent reporting on all metrics
• We'll tell you honestly what's realistic for your market
• We adjust strategy based on results

Google's algorithm considers 200+ factors and changes constantly. We can significantly improve your rankings through proven strategies, but no one controls Google.

SEO (Organic Search)

• Free clicks once you rank
• Takes 3-6+ months to see results
• Builds long-term value
• Higher trust (users prefer organic results)
• Requires ongoing effort to maintain

PPC (Pay-Per-Click/Google Ads)

• Pay for each click
• Instant visibility
• Stops when you stop paying
• Great for testing and quick results
• Full control over targeting

Our recommendation: Use both. PPC provides immediate leads while SEO builds long-term sustainable traffic. As SEO gains momentum, you can reduce PPC spend.

Yes—local SEO is one of our specialties. As a Long Island-based agency, we understand local search inside and out.

Our local SEO services include:

• Google Business Profile Optimization – Complete setup and optimization
• Local Keyword Targeting – "web design near me," "Long Island SEO," etc.
• Citation Building – Consistent listings across directories
• Review Management – Strategies to generate more positive reviews
• Local Content – Location-specific pages and blog posts
• Local Link Building – Links from Long Island businesses and publications

For Long Island businesses, local SEO often provides the fastest ROI because you're competing against local businesses, not national brands.

We track metrics that actually matter for your business:

• Keyword Rankings – Positions for your target keywords
• Organic Traffic – Visitors from search engines
• Leads/Conversions – Form submissions, calls, purchases from organic traffic
• Local Pack Visibility – Map rankings for local searches
• Domain Authority – Overall site strength
• Backlink Profile – Quality and quantity of links

You'll receive monthly reports showing all key metrics, what we worked on, and what's planned next. We also provide access to a live dashboard so you can check progress anytime.

Launch is just the beginning! Here's what to expect:

First 30 Days (Included):

• Bug fixes and minor adjustments
• Training on how to use your site
• Questions answered via email or phone

Ongoing (Optional Maintenance Plan):

• WordPress and plugin updates
• Security monitoring and backups
• Content updates (depending on plan)
• Performance optimization
• Priority support

We strongly recommend ongoing maintenance to keep your site secure and performing well. Plans start at $99/month.

We pride ourselves on responsive support:

• Maintenance Plan Clients: Response within 4 business hours, usually faster
• Emergency Issues (site down): Response within 1 hour during business hours
• Standard Requests: Response within 1 business day

Our business hours are Mon-Fri: 9AM-6PM EST, but we monitor for emergencies outside those hours.

You can reach us via:

• Email: contact@liwebsitedesigners.com
• Phone: (631) 343-9677
• Contact form on this website

Yes, 100%.

Unlike some agencies that use proprietary systems, we build on WordPress—an open-source platform. This means:

• You own all the code and content
• You can move to any hosting provider
• You can hire anyone to work on it in the future
• No vendor lock-in

If you ever decide to part ways (though we hope you won't!), we'll provide all files, credentials, and documentation needed to transition smoothly.

No problem! We're here for the long term. Options include:

Small Updates:

• Maintenance plan clients: Often included in your plan
• Others: Hourly rate ($75-150/hour depending on work type)

Larger Projects:

• New pages, features, or redesigns
• Quoted on a project basis
• Existing clients receive priority scheduling and loyalty pricing

We also offer retainer packages for clients with ongoing needs—guaranteed hours each month at a discounted rate.